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About Epiphany Therapeutics

Inspired Alternatives to Conventional Care

The Epiphany That Launched Epiphany Therapeutics

About the Founder & Developer, William Goolsbee

After years of dedicated work, Goolsbee retired from “Big Pharma” and went for a walk. He thought about his future, eager to spend more time outdoors skiing and hiking in the mountains. But, with lingering joint pain resulting from knee surgery, he didn’t know if that life was possible any longer. Unwilling to give up on the activities he lived for, Goolsbee grew increasingly interested in finding real, lasting pain relief.

He reexamined some of his past research, focused on deepening his understanding of life sciences and called on past colleagues he knew had similar interests. His team began developing a topical lotion (which would become Enduras) with the hope of addressing joint pain caused by inflammation.

Applying this test batch to his knee, Goolsbee noted a dramatic decrease in pain, allowing him to eventually hike approximately 45 miles a week, which would be a mere pipedream without addressing his knee pain.

Enduras Recovery Cream
Epiphany Therapeutics Founder William Goolsbee

After sharing a few more small batches within his close circle, Goolsbee received astoundingly positive feedback. Seemingly overnight, friends of friends of friends began speaking up about their pain frustrations and asking to try the products for themselves. The word spread and the team had an Epiphany.

The products manufactured by Epiphany Therapeutics supplement essential micronutrients that the body needs to function normally.  None of our products are synthetic, meaning that (beyond the bases of lotions, creams and gels) all of our ingredients are harvested from nature.

All of our lotions and creams are proudly manufactured in the United States free of parabens, fragrances, dyes, petrolatum or any animal testing. 

Visit Founder William Goolsbee’s LinkedIn Page.

Pain Relief Without The Catch

The founding of Epiphany Therapeutics was inspired by the current landscape of modern medicine. We saw there were gaps in important areas where people were trading negative health effects in order to treat symptoms for a different health concern. That doesn’t make sense to us, so we took our background in pharmaceuticals to create all-natural, drug-free topical products and supplements that relieve pain and promote healing in the way we think nature intended.

To put it bluntly, modern medicine is thoroughly under-serving large groups of people who suffer from chronic pain, chronic inflammatory diseases and chronic intestinal infections. This leads to a reduced quality of life and a loss of independent living all too frequently.

While our products do not claim to cure certain health concerns, they have helped many people take control when modern healthcare has let them down. We have found that several substances in our everyday diets are highly effective at resolving symptoms when they are delivered directly to a site in adequate amounts. The ingredients in our products (namely our micronutrients) are not revolutionary, but the care we put into their processing and purification makes a significant difference.

About The Epiphany Company

Epiphany Therapeutics is located in the beautiful high sierra of Nevada.

Epiphany’s line of topical products are all-natural, made with substances naturally produced by the human body or ones present in the foods we eat (or should eat) every day. No steroids, no opioids, no junk.

Determined to help people who might feel helpless in their pain, Epiphany Therapeutics let’s people regain control over their discomfort and get back to living their lives.

After launching the full line of products, people with a diverse range of inflammation-related aches, pains and skin conditions began sharing their stories about the relief they found. Today, Epiphany is proud to be part of a larger community—one that strives for natural, anti-drug options.

Epiphany Therapeutics

Inspired Alternatives to Conventional Care


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Ceasing to offer products effective May 26. Monday May 25 will be the last day that you can purchase any product from Epiphany Therapeutics.  We appreciate the loyalty and support of those of you who have purchased our products over the years.  This is a necessary, but not easy decision.